The name of Isntree is derived from the words ISland + Natural + Tree. A true clean beauty brand, Isntree provides high-quality products with natural ingredients that are affordable, safe for sensitive skin, and free from harmful chemicals and animal testing. The Isntree Hyaluronic Acid Toner was voted the best toner of 2016 in the Korean beauty app Hwahae, adored for the plumping effect it has on skin, despite its clean and straightforward ingredients list.